11 Main, Inc.
Mike Effle is an experienced executive with a robust background in eCommerce and strategic management. Currently serving as President and General Manager at 11 Main since May 2013, Mike previously held the position of CEO at Vendio Services, Inc., where management of overall profit and loss for the company and its subsidiaries was paramount. Early roles at Vendio included COO, EVP of eCommerce Platform, VP of Business Development and Strategy, and VP of Strategy, culminating in significant achievements such as leading a successful transition to a paid service model and driving profitable growth through innovative marketing strategies. Earlier experience includes consulting at The Boston Consulting Group, program management at Raytheon, and leadership roles in the US Air Force. Mike holds dual MBA degrees from Stanford University and a Bachelor’s degree in Finance, Management, and Government from Georgetown University.
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11 Main, Inc.
11 Main is an online destination that enables users to purchase an assorted range of specialty products. As an invite-only marketplace, 11 Main connects shoppers with a hand-selected collection of shops and boutiques carrying items that help express one’s personal style.11 Main features goods across a variety of categories, including fashionand style; home and outdoor; jewelry and watches; baby and kids; arts and crafts; and hobbies and toys.11 Main is operated from San Mateo, California.