Shawn Lavana

Shawn LaVana is a seasoned marketing executive with extensive experience in leading marketing strategies across various SaaS and HR Tech companies. Currently serving as CMO at 12twenty and an investor at TBD Angels, Shawn previously held the role of CMO at Enable, where significant revenue growth and category leadership were achieved. As SVP of Global Marketing at Cloud Academy, Inc., a successful transition from B2C to B2B was executed, resulting in substantial revenue increases. Shawn’s earlier roles include Chief Marketing Officer and GM at PayFactors Classic, where annual recurring revenue scaled from $8M to $50M, and Head of Marketing at Virgin Pulse, where industry leadership was established. Adding to a diverse marketing career, Shawn has demonstrated a proven ability to build and lead high-performing teams, optimize lead generation, and enhance brand positioning. Shawn holds an MBA from Isenberg School of Management, UMass Amherst, and a B.S. in Finance from Syracuse University.