160over90
Brenna Dykta is a seasoned marketing professional with extensive experience in sports marketing and management. Currently serving as Senior Director at 160over90 since February 2017, Brenna leads strategic initiatives for Anheuser-Busch, focusing on enhancing fan experiences and driving profit growth. Previous roles include Senior Account Manager, where Brenna managed sports marketing campaigns for Michelob Ultra and Bud Light, and Account Director at The Strategic Agency, where leadership in B2B and B2C engagement was demonstrated. Brenna's career also encompasses significant contributions at organizations such as the National Hockey League and various law firms, with an educational background that includes an MBA/MS in Sport Management from the Isenberg School of Management at UMass Amherst and a B.A. in Communication Arts from Allegheny College.
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160over90
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160over90, part of the Endeavor network, is an award-winning cultural marketing agency that elevates brands by creating ideas for the world to obsess over and shared moments where people feel something real. With 800+ thinkers, doers, and makers across every cultural corner of the globe, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. Turning fans into fanatics for companies of all sizes, 160over90 works with leading brands including AB InBev, DP World, Marriott International, USAA, and Visa.