1+1 media
Victor Shkrobot has a strong background in media and broadcasting, with a wealth of experience in various roles. Victor worked at 1+1 media from 2017 to 2023, starting as Head of Brand department and progressing to roles such as Head of Brand and Partnership projects department, Head of Content Strategy coordination, and ultimately Head of Research and Brand development. Prior to that, they were the Head of Broadcasting and Digital at FILM.UA Group from 2015 to 2017. Victor also held positions at TET TV as Programming Director and Head of Research Department from 2011 to 2015, at TVi TV-Channel as Head of Research department from 2010 to 2011, at TV Broadcasting Company 1+1 as an Analyst from 2008 to 2009, and at Inter TV-channel as an Analyst from 2006 to 2008.
Victor Shkrobot attended the Kyiv-Mohyla Business School from 2019 to 2020, where they pursued a field of study in marketing. Prior to that, they obtained a Master's degree in Sociology from the National University of Kyiv-Mohyla Academy between 2000 and 2006.
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1+1 media
1+1 media Group is one of the largest media holdings in Ukraine. The key to our success is a huge team that creates content able to change the perception of yourself and the world. We see ideas in people, that is why we value and look for our employees, focusing on ideology, inspiration and love for their profession. The structure of 1+1 media includes 7 TV channels – “1+1,” “2 +2,” “TET,” “PLUSPLUS”, “1+1 International”, "UNIAN TV" and "Bigudi". Another component of the Group are news platforms TSN.ua, UNIAN and Glavred.info, which are among the most visited portals in Ukraine. Websites Telekritika and Dusia offer the latest news from the world of Ukrainian and foreign show business. The Group structure includes production department “1+1 Production” responsible for creation of in-house formats and adaptation of international formats of various genres for TV channels of the Group: reality and dating shows, talent shows, scripted realities, TV series, sitcoms, documentary and sports programs, original programs, information broadcasting, etc. The production not only covers in-house needs, but also works with external customers. General Director of 1+1 media – Yaroslav Pakholchuk.