Diana P. Rojas

Diana P. Rojas is a seasoned professional with extensive experience in event management, brand marketing, and community engagement. As the Senior Director of Experiences & Community at 24/7 Software since March 2022, Diana oversees the implementation of operations management solutions for major sports leagues in North America. Prior roles include Director of Events at We Crush Events, where Diana managed high-profile corporate events, and Brand Manager at Altadis U.S.A., focusing on iconic cigar brands. Additional experience includes roles at the American Red Cross, Oliva Cigar Company, and Bayshore Productions, where Diana honed skills in event logistics, brand promotion, and client relations. Diana holds a Bachelor of Science in Advertising from the Art Institute of Fort Lauderdale and an Associate in Arts from Miami Dade College.