3.14
Kanvi Singh is currently working as a Manager-Partnership & Alliance at 3.14 since April 2021. Prior to this, Kanvi worked as a Business Development Specialist at the same company. In the past, Kanvi also worked as a Monitoring And Evaluation Specialist at Kudumbashree National Resource Organisation (NRO) in April 2019. Kanvi's experience also includes being a Management Trainee at Philips Lighting from November 2013 to February 2014. Kanvi completed a M.A. in Development Policy, Planning and Practice from Tata Institute of Social Sciences in 2020, and a Master of Business Administration (MBA) in Business Administration and Management, Marketing from FDDI Business School in 2018.
3.14
At 3.14, we create an impact on the ad-tech sphere quarter-mile at a time, through Machine learning, Artificial Intelligence and extensive re-targeting, acting as a wagon to bridge the gap between brands and consumers. While brands focus on higher ROI, consumers want a product that can act as an extension to themselves; our technology acts as an anchor to enhance their experience. We study the user behaviour patterns in the form of data - creating not just Ads but effective communication. Our strategic audience segmentation capabilities enable us to understand not just what the users want, but also how to effectively connect them to the right brands. Our user-centric approach helps us better identify their needs, which in conjugation with our technology stack delivers them the right ads at the right time.