3Sixty Duty Free
Hwee Ming Lee is an accomplished executive with extensive experience in the duty-free and airline industries. Currently serving as Executive Vice President for Asia at 3SixtyDutyFree since October 2018, Hwee Ming Lee previously held multiple leadership roles at DFASS Singapore, including Executive Vice President, Vice President, and General Manager, from December 2007 to October 2018. Earlier experience includes the position of KrisShop Manager at Singapore Airlines Limited from 2003 to November 2007. Hwee Ming Lee holds a Bachelor of Arts and Social Science with a focus on Japanese Studies, Mathematics, and Chinese Study from the National University of Singapore, completed in 1995, as well as education at Nanyang Junior College in 1991.
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3Sixty Duty Free
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3Sixty (previously the DFASS Group) is a world-class leader in retail options for travelers and travel-related audiences. We specialize in helping consumers and businesses access the enticing world of Duty-Free and travel retail. Our History: Founded by Chairman and CEO Bernard “Benny” Klepach in 1987, 3Sixty (previously the DFASS Group) has spent more than 31 years delivering on our global reputation as the world’s largest in-flight Duty-Free specialty retailer, and more recently one of the fastest growing airport Duty-Free and specialty retailers. Today’s 3Sixty employs over 600 full-time employees, operating on five continents through a worldwide network of 120 packing and fulfillment stations and retail stores. Our Services: -On Board Duty-Free Shopping -Buy On Board (BOB) Services -On Board Pouring -Airport Duty-Free & Specialty Retailing -Shop on the GO Online retailing