407 ETR
Mark Yoshida joined 407 ETR in November 2018 and is the Vice President of Revenue Optimization. Mr. Yoshida has over 20 years of leadership experience in pricing, revenue management, strategic and customer analytics, forecasting and business planning. He is responsible for developing and implementing pricing strategies and tactics, managing advanced analytics and overseeing traffic reporting.
Prior to joining 407 ETR, Mr. Yoshida led pricing, revenue management and analytics at FedEx Express for 20 years beginning in Tokyo covering the north Pacific region, then in Toronto. Mr. Yoshida holds a Bachelor of Commerce Degree from Queen’s University specializing in finance and international business.
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407 ETR
Internationally, 407 ETR is considered to be something of a scientific marvel - and with good reason. It's the world's first all-electronic, barrier-free toll highway stretching 108 kilometers from Burlington to Pickering.