42West
Alana McElroy is an experienced film publicist currently working at 42West since November 2007. Previously, Alana served as a publicity assistant at Focus Features from 2006 to 2007. Alana holds a degree from the University of Glasgow, which was obtained from 2000 to 2004.
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42West
42West operates as an independently-owned public-relations and marketing services firm. 42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West. Since then, the firm's PRprofessionals have developed and executed marketing and publicity strategies for hundreds of movies, television shows, and digital productions as well as for countless individual actors, filmmakers, recording artists, and authors.Over the next ten years, 42West grew to become the largest independently-owned public-relations firm in the entertainment industry. In 2017, 42West became part of Dolphin Entertainment, a publicly-traded producer of family-oriented feature films and high-quality digital content that is delivered to more than 500 million homes in 125 countries.