42West
Edeana M. is an experienced account executive specializing in talent at 42West since September 2021. Edeana has a solid background in public relations, serving as a freelancer for notable clients including Coach, Anna Sui, Tom Ford, and Ralph Lauren while at KCD from January 2018 to December 2019. Previously, positions included PR & VIP Manager at Seventh House PR / Showroom Seven and VIP Assistant at PURPLE. Edeana gained initial experience as a Public Relations Intern at Saint Laurent, where responsibilities included monitoring press, managing the showroom, and supporting talent outreach. Edeana holds a Bachelor of Arts in Communication and Media Studies from Pace University and a certificate in Successful Negotiation from the University of Michigan.
42West
42West operates as an independently-owned public-relations and marketing services firm. 42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West. Since then, the firm's PRprofessionals have developed and executed marketing and publicity strategies for hundreds of movies, television shows, and digital productions as well as for countless individual actors, filmmakers, recording artists, and authors.Over the next ten years, 42West grew to become the largest independently-owned public-relations firm in the entertainment industry. In 2017, 42West became part of Dolphin Entertainment, a publicly-traded producer of family-oriented feature films and high-quality digital content that is delivered to more than 500 million homes in 125 countries.