42West
Greg Cortez has a diverse work experience in the music and entertainment industry. Greg started their career as a Marketing/Production Intern at House of Blues Entertainment in 2004 and later worked as an A&R/Marketing Intern at Atlantic Records. In 2005, they became a Music Coordinator at the Local Television Network, booking music performances and finalizing music for network shows. Greg then worked as a Production Assistant at FremantleMedia, ensuring smooth production and managing documentation for American Idol Productions. In 2006, they joined 10th Street Entertainment as a Management Assistant, where they managed correspondence, assisted in creating marketing campaigns, and coordinated media interviews. From 2007 to 2011, Cortez worked at BWR Public Relations as a Junior Publicist, where they played a significant role in launching Nikki Sixx's book and designed publicity plans for various clients. Currently, they hold the position of Vice President Talent at 42West, where they generate impactful marketing content, strategizes PR campaigns, and facilitates interactions between clients and media stakeholders, including Grammy PR campaigns for award-winning artists.
Greg Cortez attended Columbia College Chicago from 2001 to 2005, where they obtained a Bachelor of Arts (B.A.) degree with a focus on Marketing/Marketing Management.
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42West
42West operates as an independently-owned public-relations and marketing services firm. 42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West. Since then, the firm's PRprofessionals have developed and executed marketing and publicity strategies for hundreds of movies, television shows, and digital productions as well as for countless individual actors, filmmakers, recording artists, and authors.Over the next ten years, 42West grew to become the largest independently-owned public-relations firm in the entertainment industry. In 2017, 42West became part of Dolphin Entertainment, a publicly-traded producer of family-oriented feature films and high-quality digital content that is delivered to more than 500 million homes in 125 countries.