54
Anthony Banerjee is a seasoned professional in the sports, media, and entertainment marketing sectors, currently serving as Managing Director for MENA and Commercial Director for KSA at 54 since April 2021. Prior to this, Anthony held the position of Commercial Director at Sport54 from November 2021 until May 2024. Anthony's extensive experience also includes significant roles at Manchester United from November 2012 to April 2021, where responsibilities included Head of Strategic Market Development and Head of Partnerships for the Middle East and Asia Pacific. Earlier career stages involved positions at Monetise Create and Ericsson, where Anthony contributed as Commercial Manager and Global Advertising Partnership Manager, respectively. Anthony holds a BSc in Information Management & Computing from Loughborough University, attended from 2004 to 2007, and is an alumnus of The Royal Grammar School, Guildford.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.