54
Archie M. currently serves in a marketing strategy role at Performance54 since September 2023. Previously, Archie M. worked as a Partnership Executive at EngageCraft from June 2022 to August 2023. Archie M. holds a Master’s Degree in History from Oxford Brookes University, obtained in September 2021, and a Bachelor's Degree in History from the same institution, completed in June 2020. Early education was completed at Radley College, where Archie M. studied from September 2011 to July 2016.
54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.