54
Cassidy Smith is a seasoned professional with a strong background in hospitality and event management. They have held various roles such as Guest Experience Manager at Performance54, Event Manager at Aramco Team Series, and Hospitality Manager at LIV Golf. With a Bachelor's Degree in Hospitality Management and Global Club Management, Cassidy has also served as President of the Club Managers Association of America Student Chapter at Florida State University. Currently pursuing a Master of Business Administration at the London School of Business and Finance LSBF.
54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.