54
Claire Boot is the Financial Director at Performance54 since March 2024. Previously, Claire held the same position at SALE GROUP LIMITED from June 2015 to April 2024. With experience in financial control and management, Claire also worked as a Regional Finance Manager EMEAA at Interval International and a Chartered Accountant at Bullimores. Additionally, Claire has experience as a Training Assistant at Legal & General. Claire Boot has a background in Government & Politics, Economics, and Maths from Nonsuch High School For Girls.
54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.