54
Gary Davidson currently serves as the Group Chief Operating Officer at 54, leading global expansion and operations for the organization and playing a key role in the development of strategic partnerships for LIV Golf. With extensive experience in the golf industry, Davidson has previously held roles as Chief Operating Officer at Performance54, where responsibilities included operational success and client delivery for several notable brands and events. Earlier positions involved managing marketing and sponsorship campaigns for Professional Sports Group and coordinating logistics for the prestigious Curtis Cup at the Ladies' Golf Union. Gary Davidson holds a degree from the University of St Andrews.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.