54
Jenny Gibson is a skilled professional with extensive experience in event management and account management, currently serving as a Senior Account Manager at Octagon since August 2024. Previously, Jenny held the position of Event Manager at Performance54 and managed events at YOURgb Events from November 2019 to December 2023, where responsibilities ranged from event coordination to administration. Jenny's early career includes roles as a Sales & Product Consultant at PowderBeds and various positions at NZSki Ltd, including Team Leader and Ski Instructor, where management of a large team and customer service excellence were key responsibilities. Educationally, Jenny holds a Bachelor of Arts in International Business with Marketing from the University of Strathclyde.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.