54
Matthew Waters is a Director of Operations at 54, where responsibilities include supporting the growth of Asset Optimisation and Strategic Advisory services in various markets since May 2022. Prior to this role, Matthew held several positions at Troon from September 2013 to May 2022, including Championship Director, Guest Services Director, and Group General Manager across various prestigious golf clubs. Matthew's career in golf operations began as a Golf Operations Intern at Saadiyat Beach Golf Club, leading to progressive roles up to Group Director of Golf. Matthew holds a Foundation degree in Professional Golf Studies from the University of Birmingham and a Foundation degree in Tournament Golf, Sports and Exercise from the University of Plymouth International College, alongside A Levels in Psychology, Physical Education, and 3D Design from Caterham School.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.