54
Nabhan Uddin is a seasoned consultant currently working at Performance54 since March 2023. Previous roles include Project Manager for Digital at the England & Wales Cricket Board (ECB) and Management Consultant in Capital Markets at Capco. Uddin has experience in strategy consulting, having worked with L.E.K. Consulting and Jigsaw XYZ, alongside a tenure at KPMG UK focused on finance transformation. An academic background includes a BA (Hons) in English and American Literature from the University of Warwick, a Master of Science in Globalisation and Latin American Development from UCL, and a Master of Laws in International Business Law from Newcastle University. Uddin has also held positions in analysis and design project management at FIS and investment consulting at the Instituto para el Desarrollo de Antioquía.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.