54
Simon Potter is a seasoned graphic design professional with extensive experience spanning over a decade. Currently serving as a Senior Graphic Designer at Performance54 since February 2020, Simon formerly held the position of Senior Designer at Kingsley Print & Design Ltd from April 2015 to February 2020. Previous roles include Creative Design Editor at Alt-Mu, where Simon oversaw creative decisions for the magazine, and Freelance Graphic Designer for Unframed Design. Simon managed the media and graphics department at Roehampton University as Media & Graphics Coordinator and contributed as a Media Services Technical Assistant, supporting both production and educational initiatives. Simon's freelance work includes projects for Resolution Productions, focusing on motion graphics. Simon holds a BA in Multi Media Graphic Design from Staffordshire University and a Pre BA Foundation Degree in Art & Design from Richmond Upon Thames College.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.