54
Skye Capazorio currently serves as the Global Head of Marketing Strategy at 54, overseeing marketing efforts across multiple regions including the UK, Europe, APAC, Australia, MENA, and the USA. Previously, Skye held the position of Director and Commercial Consultant for LIV GOLF and was the Chief Growth Officer/Chief Marketing Officer at Dropless, focusing on business planning and team development. Skye co-founded BubClub and owned Boudoir Baking Boutique, which successfully supplied cakes to various establishments. Prior experience includes leading marketing at BMW Group South Africa and executive roles in multiple advertising agencies. Skye holds a Bachelor's degree in Brand Communication & Strategy from Vega School.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.