54
Sofiah Charalambous is an experienced professional in events administration and sales, currently serving as an Events Administration Executive and previously as an Events Team Assistant at 54 since September 2022. Prior to this role, Sofiah was part of The Knowledge Academy from October 2021 to September 2022, where responsibilities included leading the sales team and managing sales accounts. Sofiah also worked as a Member Services Agent at gohenry from November 2020 to October 2021 and gained managerial experience as an Assistant Manager at TUI from January 2018 to November 2020.
54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.