54
Susan Barron is an experienced brand and communications professional with a strong background in marketing management across various industries. Currently serving as Brand and Communications Manager at 54, Susan previously held the role of Marketing and Communications Manager at Russell Bedford International from June 2016 to December 2023. At Pantechnik International, Susan excelled as a global marketing manager, focusing on brand strategy and customer acquisition. Other notable roles include Business Manager at Kent Enterprise Trust, where a passion for food led to the creation of a strategic business plan, and Tenant Participation Support Officer at East Kent Housing, contributing to community engagement through effective communications. Susan's educational qualifications include a Diploma in Professional Marketing from CIM and a Certificate in Law and Society from the University of Kent.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.