54
Tom Hogg is an accomplished Global Events Director at Performance54 since May 2021, with extensive experience in event management. Previously, Tom held roles as Director and Senior Manager at WME | IMG from May 2017 to May 2021, including leading staging and operations for the 2019 Solheim Cup. Tom's earlier tenure at IMG from December 2009 to May 2021 involved significant contributions to prestigious events such as the Ricoh Women's British Open and Alfred Dunhill Links Championship. Tom's career began as an Operations Coordinator at Harry the Hirer, where experiences included managing events in notable Sydney venues. Tom earned a Bachelor's Degree in Sports Marketing & Public Relations from Leeds Beckett University between 2009 and 2012, following education at Trent College from 2002 to 2007.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.