54
William White is an accomplished creative professional with extensive experience in graphic design and team leadership. As the Studio Lead at Performance54 since June 2017, William oversees the creative team while actively contributing as a designer across various projects. Previous roles include Senior Graphic Designer and Content and Graphic Design Manager at Brandpath Group, where William managed the Samsung account, and Senior Creative Designer for UNGA, leading the UK design team. William began their career at United Marketing International and has held positions focused on product development and branding across multiple companies, including 1966 Entertainment Ltd and Milkshake Creations. William holds a degree in Product Design from Solent University.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.