5W Public Relations
Lauren Scheer is a connected, results-driven beauty publicist with proven successes managing impactful media and influencer relation programs for both established and indie brands. Lauren brings creativity, strong relationships and industry knowledge to her clients to secure and amplify powerful brand coverage that alters consumer behavior and impacts business results.
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5W Public Relations
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Named 2020 PR Agency of the Year by the American Business Awards, 5W Public Relations is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5WPR has 275 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.