66°North
Sigridur Margret Agustsdottir is an experienced professional in social media management and content creation, currently serving as Social Media Manager at Andrá Reykjavík since January 2023 and managing social media for Sjöstrand Iceland since September 2022. Sigridur has also held roles as Content Coordinator and Marketing Intern at 66°North, where innovative campaigns like the 'Dyngja Knit campaign' gained notable media attention. With a background as a blogger for Trendnet.is and experience in fashion retail, including positions at Storm Fashion and TOPSHOP TOPMAN, Sigridur has developed a strong skill set in graphic design, copywriting, and market analysis. Academically, Sigridur holds a Bachelor's degree in Design And Business with a specialization in Brand Design and a Master's degree in Marketing from Reykjavik University.
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66°North
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66˚North combines the longstanding Icelandic virtues of resilience, making things that last, never wasting anything, and harmony with nature, alongside modern best practices in design, production, and supply chain management to create a brand that is carbon neutral, circular-- the more it grows the more good it does—and an example of a new (yet also very old) kind of sustainable company. 66°North was founded in 1926 as a matter of survival for Icelandic fishermen and soon thereafter Icelandic search and rescue teams. Quality, durability, performance, and necessity are our enduring values due to the near-mythical challenges of the unpredictable Icelandic climate and because, as a small nation, our customers have always been our friends, family, and neighbors. Our clothes reflect the sometimes-hostile nature around us and our promise of protection for our community.