Mario Mijares

Mario Mijares is a seasoned marketing executive with extensive experience in loyalty programs, digital strategy, and customer analytics. Currently serving as VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven since June 2020, Mario focuses on enhancing customer shopping experiences through data-driven insights. Previous roles include Partner Consultant at M2 Partners and SVP of Marketing at Southeastern Grocers, where strategic marketing vision and digital road-mapping were key responsibilities. Mario's tenure at Coles involved leading the integration of the flybuys loyalty program and overseeing programmatic and digital media initiatives. With a strong educational background, including an MBA from Northwestern University's Kellogg School of Management, Mario combines strategic acumen with a deep understanding of the retail landscape.