Neil Berg

Neil Berg, Ph.D., has diverse work experience in the field of data science and marketing research. Neil has served as a Lead Data Scientist at 84.51°, where they specialize in creating customer insights and segmentation using Kroger data. Prior to this, they worked as a Senior Data Scientist at Worldpay and was responsible for finance analytics. Neil also gained significant experience as a Marketing Statistics/Data Science consultant at FRONTGATE, where they led the company's data science work and facilitated the transition to data-centric decision-making. Additionally, Neil has held positions at MarketVision Research, Catalina Marketing, Directions Research, ThinkVine LLC, and Maritz Research (Automotive Research Group), where they contributed to various research and analytics projects for clients in different industries. Neil started their career as a Graduate Research Assistant and Writing Consultant at Bowling Green State University, where they conducted research and provided instructional support. Throughout their career, Neil Berg has demonstrated expertise in customer insights, segmentation, machine learning, statistical analysis, and marketing research techniques.

Neil Berg, Ph.D. obtained their Ph.D. in Experimental Psychology from Bowling Green State University, where they studied from 1996 to 2008. In addition to their doctoral degree, Neil has also obtained several certifications, including the Microsoft Certified Azure Data Fundamentals, DB 110 - Apache Spark Tuning and Best Practices from Databricks, and the Google Analytics Individual Certification (GAIC) from Google, which was obtained in July 2018.