The AA (Ireland)
Asta Lund is an accomplished executive with extensive experience in customer operations, transformation, and digital marketing across various industries. Currently serving as Chief Customer Operations Officer and Chief Transformation Officer at The AA (Ireland) since March 2022, Asta previously held the position of Head of Strategic Growth at the National Lottery from June 2020 to March 2022. Asta's consulting expertise encompasses significant projects with clients such as AA Ireland, Aer Rianta International, and Danone. Past roles include Senior Manager at Accenture Interactive and Global Marketing Director at iheed. Asta’s career also features leadership positions at Arnotts, In the Company of Huskies, Diageo, and Dialogue. Asta holds a Bachelor of Science in Chemistry from University College Dublin and a Diploma in Direct Marketing from The Institute of Direct and Digital Marketing.
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The AA (Ireland)
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The AA (Ireland) is Ireland’s premier motoring organisation, established in 1910. Best known for AA Membership and roadside rescue, our trained mechanics in the AA Patrols fix 8 out 10 breakdowns on the side of the road, 24/7, 365 days a year. In addition to our expertise on Irish roads, we are also one of the country’s leading insurance providers. Our track record of providing reassurance, support and innovative thinking is unrivalled, finding the cover that best suits our customers, at the best possible price. We provide AA Membership, AA Car Insurance, AA Home Insurance, AA Home Membership, and AA Travel Insurance. As well as European Breakdown Cover, AA Van Insurance, AA Approved Cars, AA Approved Servicing and repair through an approved network of garages. AA Ireland Limited trading as AA Insurance is regulated by the Central Bank of Ireland.