AAPC
Tony Roy is an accomplished marketing executive with extensive experience in driving growth and digital transformation across various industries, including EdTech, healthcare, and eCommerce. Currently serving as Chief Marketing Officer at AAPC since May 2019, Tony has successfully doubled revenue and EBITDA and significantly increased paid membership. Previous roles include Chief Revenue Officer at Crow and Raven Inc. and Founder of Tank Design, where strategic marketing services were offered to high-profile clients such as Facebook and FedEx. Additional leadership positions include Vice President roles at Life Line Screening and ServiceMaster, where Tony drove substantial revenue growth and successful brand overhauls. With a Master's degree in Journalism/Electronic Media from The University of Memphis, Tony brings a wealth of expertise in marketing strategy, demand generation, and digital innovation.
This person is not in any teams
AAPC
AAPC was founded in 1988 to provide education and professional certification to physician-based medical coders and to elevate the standards of medical coding by providing student training, certification, ongoing education, networking, and job opportunities. Since then, AAPC has expanded beyond coding to include training and credentials in documentation and coding audits, regulatory compliance, and physician practice management. AAPC's membership includes over 200,000 healthcare professionals worldwide, of which more than 100,000 are certified. AAPC has the largest network of billing, coding, auditing, and practice management professionals. We provide a suite of software and services that support healthcare organizations with training, accreditation, and the tools necessary to ensure revenue optimization. Learn more at this link: https://www.aapc.com/business/auditing-and-coding-services.aspx AAPC certifications encompass the entire business side of provider care, with physician coding (CPC®), hospital outpatient facility (COC®), hospital inpatient facility (CIC®), risk adjustment coding (CRC®), payer perspective coding (CPC-P®), practice management (CPPM™), and more. All certifications demonstrate a hands-on, working knowledge to support cleaner claim submissions, faster reimbursement, fewer denials, and better run practices. Specialty coding credentials are currently offered in 20 different fields of expertise. AAPC offers continuing education for all credentials through local chapters, workshops, webinars, a monthly newsmagazine (Healthcare Business Monthly), other publications, and conferences.