Anna Banks

Banks is a seasoned marketing executive with three decades of experience driving growth for global consumer brands. She joins AARP from Sephora North America, where she served as Senior Vice President. At Sephora, Banks led digital transformation and personalization initiatives and spearheaded brand and performance marketing efforts that generated over $1.5B in annual revenue. Her appointment underscores AARP’s commitment to reshaping the narrative around aging and amplifying its role as the leading voice for more than 120 million Americans aged 50+.

Prior to her tenure at Sephora, Banks served as Chief Marketing Officer for Fair Trade USA, where she led brand transformation across consumer, donor, and advocacy audiences. She has held senior marketing roles at Walmart Global eCommerce as well as digital strategy and innovation leadership roles at McCann Worldgroup.