Guillermo Martinez

Guillermo Martinez is an accomplished marketing and sales professional with extensive experience in the beverage industry, currently serving as the Director of Growth at AB InBev since September 2015, where responsibilities include leading marketing, sales, and digital transformation initiatives for BU Andina in South America. Prior roles include Marketing Chief, Marketing Director, and Gerente de Core Brands at AB InBev, where Guillermo developed strategies for brands such as Brahma and Pilsen in Paraguay. Previous experience includes managerial positions at Cervepar and Anheuser-Busch InBev, focusing on brand management and market strategy for major beer brands. Guillermo holds a Bachelor of Applied Science and a Bachelor of Business Administration from The University of Kansas, and an MBA, along with an Executive MBA from Insper Instituto de Ensino e Pesquisa.