Abacus Data
Yvonne Langen is a versatile professional with extensive experience in marketing, communications, and content creation. Currently serving as a columnist for Ottawa Business Journal, Yvonne covers Ottawa's food and drink scene through the "Savour the City" column. As Vice President of Sales & Marketing at Abacus Data, Yvonne leads sales initiatives and supports business development efforts. Yvonne also has a rich history in food and media through involvement with Taste & Tipple, where Yvonne creates recipes, hosts virtual cocktail classes, and engages with audiences on social media. Additionally, Yvonne is a Brand Ambassador for Somm™, a lifestyle app, and has consulted on marketing strategies through Yvonne Langen Consulting. Yvonne's career includes roles in alumni relations at Carleton University and event coordination, showcasing a strong blend of leadership and creative skills. Yvonne holds a Master of Arts in Women's and Gender Studies from the University of Toronto and a Bachelor of Journalism from Carleton University.
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Abacus Data
Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. Our work is guided by our commitment to our clients, the research process, and looking at things differently. These values mean that all reports, recommendations, and analyses produced by Abacus Data are supported by rigourously tested data, collected following the highest standards in research methodology. Often communication breaks down between organizations, the public, and other stakeholders because neither speaks the other’s language. At Abacus Data, we translate the attitudes and opinions of the public and other stakeholder for clients. This helps them make better decisions. Abacus Data has conducted public opinion research studies for some of North America’s leading public and private sector corporations in Canada, the United States and the United Kingdom. Our team of research professionals can manage all your research needs, both quantitative and qualitative. What’s different is how we interpret the data. No two research questions are the same. Neither is the method for answering them. What makes us different is our approach.