Abbott
Brad Santeler is a seasoned marketing professional with extensive experience in media management and marketing strategy. Since July 2008, Brad has served as Senior Director of Marketing Management at Abbott, overseeing corporate paid media and leading initiatives focused on Brand Safety, Responsible Marketing, and Creative Effectiveness. Prior to this, Brad held the position of Director in various marketing management roles at Abbott and served as an advisory board member for the Ad:Tech Conference from 2003 to June 2013. Brad began their career in media planning at JWT and held the role of Director of Media and Relationship Marketing at Kimberly-Clark from August 1988 to June 2008. Brad is an alumnus of DePauw University.
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Abbott
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Abbott is a healthcare company that develops products to improve quality of life at all stages. Abbott’s portfolio includes diagnostics, medical devices, nutritionals and branded generic medicines. They have over 110,000 employees globally with customers in over 160 countries worldwide. With 130 years of history, Abbott is an established presence in the healthcare industry. Abbott’s portfolio has products targeted towards several categories, including cardiovascular, diabetes care, diagnostics, neuromodulation, nutrition, and medicines. Some of Abbott’s best known brands include: Similac, a line of infant formulas; EleCare, a nutritionally complete, amino acid-based medical good and infant formula with iron; PediaSure, balanced nutrition for kids on the go; Pedialyte, a formulation to prevent dehydration by restoring lost minerals and nutrients; Ensure, a line of nutrition products supporting active lifestyles; FreeStyle, a glucose monitor to make managing diabetes easier and more convenient; FreeStyle Libre, a handheld reader with a small sensor that continuously monitors glucose levels, eliminating routine finger sticks; and Glucerna, specialized nutrition to help maintain health blood glucose levels and manage diabetes.