Abbott
Jacqwi Campbell is a seasoned professional with extensive experience in content creation and marketing across various prominent organizations. Currently serving as the Senior Manager of Content and Social Media for Abbott Diabetes Care, Jacqwi leads creative strategies for the FreeStyle Libre brand while developing strategic playbooks and digital assets. In addition, Jacqwi is the Head of Photo and Video for Black Joy Parade, overseeing production for one of Oakland's largest festivals. Previous roles include Video Producer for Edutopia, Content Curator at Instagram, and Multimedia Producer for the University of California, San Francisco, among others. Jacqwi's background is further complemented by a Master of Arts in Media Studies and Film from The New School and a Bachelor of Journalism from the University of Missouri-Columbia.
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Abbott
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Abbott is a healthcare company that develops products to improve quality of life at all stages. Abbott’s portfolio includes diagnostics, medical devices, nutritionals and branded generic medicines. They have over 110,000 employees globally with customers in over 160 countries worldwide. With 130 years of history, Abbott is an established presence in the healthcare industry. Abbott’s portfolio has products targeted towards several categories, including cardiovascular, diabetes care, diagnostics, neuromodulation, nutrition, and medicines. Some of Abbott’s best known brands include: Similac, a line of infant formulas; EleCare, a nutritionally complete, amino acid-based medical good and infant formula with iron; PediaSure, balanced nutrition for kids on the go; Pedialyte, a formulation to prevent dehydration by restoring lost minerals and nutrients; Ensure, a line of nutrition products supporting active lifestyles; FreeStyle, a glucose monitor to make managing diabetes easier and more convenient; FreeStyle Libre, a handheld reader with a small sensor that continuously monitors glucose levels, eliminating routine finger sticks; and Glucerna, specialized nutrition to help maintain health blood glucose levels and manage diabetes.