Abbott
Rutuja Shinde is an experienced marketing professional with a strong background in digital marketing and project management. Currently serving as the Head of Integrated Digital Marketing & Global Projects at Abbott since December 2016, Rutuja has successfully conceptualized and executed therapy shaping campaigns to enhance awareness and drive conversions across various health categories. Prior experience includes roles at Sanofi and Dr. Reddy's Laboratories, where Rutuja held positions ranging from Manager to Senior Manager in digital marketing and brand management. Rutuja's early career began at Yahoo!, where responsibilities included designing comprehensive digital marketing solutions. Rutuja holds a Post Graduate Programme in Communications Management from MICA and a Bachelor of Pharmaceutical Sciences from the Institute of Chemical Technology.
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Abbott
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Abbott is a healthcare company that develops products to improve quality of life at all stages. Abbott’s portfolio includes diagnostics, medical devices, nutritionals and branded generic medicines. They have over 110,000 employees globally with customers in over 160 countries worldwide. With 130 years of history, Abbott is an established presence in the healthcare industry. Abbott’s portfolio has products targeted towards several categories, including cardiovascular, diabetes care, diagnostics, neuromodulation, nutrition, and medicines. Some of Abbott’s best known brands include: Similac, a line of infant formulas; EleCare, a nutritionally complete, amino acid-based medical good and infant formula with iron; PediaSure, balanced nutrition for kids on the go; Pedialyte, a formulation to prevent dehydration by restoring lost minerals and nutrients; Ensure, a line of nutrition products supporting active lifestyles; FreeStyle, a glucose monitor to make managing diabetes easier and more convenient; FreeStyle Libre, a handheld reader with a small sensor that continuously monitors glucose levels, eliminating routine finger sticks; and Glucerna, specialized nutrition to help maintain health blood glucose levels and manage diabetes.