Abbott
Yun Mei Lin is an accomplished marketing professional with extensive experience in the consumer healthcare and food industries. As the Associate Marketing Director APAC for Consumer Marketing & Brand Strategy in Diabetes Care at Abbott, Yun Mei Lin focuses on strategic brand positioning and market growth. Prior roles include Global Marketing Manager at Nestlé, where Yun Mei Lin developed and executed global marketing initiatives, and Regional Group Brand Manager at Nestlé Purina PetCare Europe, overseeing brand strategy and market performance. Additionally, Yun Mei Lin served as a Brand Manager at Danone, contributing to brand development and consumer engagement strategies across various product lines.
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Abbott
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Abbott is a healthcare company that develops products to improve quality of life at all stages. Abbott’s portfolio includes diagnostics, medical devices, nutritionals and branded generic medicines. They have over 110,000 employees globally with customers in over 160 countries worldwide. With 130 years of history, Abbott is an established presence in the healthcare industry. Abbott’s portfolio has products targeted towards several categories, including cardiovascular, diabetes care, diagnostics, neuromodulation, nutrition, and medicines. Some of Abbott’s best known brands include: Similac, a line of infant formulas; EleCare, a nutritionally complete, amino acid-based medical good and infant formula with iron; PediaSure, balanced nutrition for kids on the go; Pedialyte, a formulation to prevent dehydration by restoring lost minerals and nutrients; Ensure, a line of nutrition products supporting active lifestyles; FreeStyle, a glucose monitor to make managing diabetes easier and more convenient; FreeStyle Libre, a handheld reader with a small sensor that continuously monitors glucose levels, eliminating routine finger sticks; and Glucerna, specialized nutrition to help maintain health blood glucose levels and manage diabetes.