Valerie Zawada

Valerie Zawada is a skilled Senior Engagement Strategist at AbelsonTaylor Group, focusing on optimizing consumer journeys in the health and wellness sector through insights and analytics. With a background as a Strategist at Brandtrust, Valerie developed purposeful brand identities and led strategic storytelling initiatives. Previous roles include Insights Consultant and Senior Associate Consultant, involving research management and collaboration with clients to address business challenges. Valerie has freelanced as a Marketing Consultant for startups, worked as a Communications Associate at Care for Real, and managed arts programming at Fox Valley Park District. Academic qualifications include a Master of Arts in Cultural Policy and Arts Management from University College Dublin and a Bachelor of Arts in International Business and Theatre from St. Ambrose University. Continued education at Kellogg Executive Education further enhances strategic expertise.