Allison Gansmiller

Allison Gansmiller is a seasoned professional in audience strategy and marketing, with a strong background in developing data-driven strategies to enhance customer engagement and lifetime value across multiple brands at Abercrombie & Fitch Co. Since April 2019, Gansmiller has held various roles, culminating in the position of Senior Analyst in Audience Strategy, where responsibilities include managing global Email and Push Trigger programs and optimizing customer lifecycle strategies. Earlier experience as Director of Marketing and Public Relations at M. C. Robinson & Associates, Inc. involved managing social media strategies and implementing marketing campaigns. Gansmiller holds a Bachelor of Business Administration in Marketing from The Ohio State University Fisher College of Business, graduated in 2017.