Marta Hernández Usieto

Marta Hernández Usieto is an accomplished marketing professional currently serving as the Director of Field Marketing & Events at Accelya Group since October 2022. Prior experience includes a significant tenure at Amadeus from July 2017 to September 2022, where Marta held various roles including Marketing Strategy, Senior Specialist, focusing on incorporating new content creators into the travel industry and executing data-driven go-to-market strategies. Prior positions at Amadeus also included Global Marketing Specialist, Field Marketing Support Specialist, and Digital Marketing and Communication Junior Specialist, demonstrating a strong background in integrated marketing campaigns, customer engagement, and sales enablement. Marta's career began at Degustabox as part of the Market Research, Logistics & Customer Service team for the Spanish market. Educational credentials include a degree in Marketing and Market Research from Universidad de Zaragoza, along with minors in International Marketing and Social Business Skills from HU University of Applied Sciences Utrecht.