Hayley Sward

Group Head Of Digital Marketing at Accent Group

Hayley Sward has extensive experience in digital marketing, having held prominent positions such as Group Head of Digital Marketing and Group Digital Marketing Manager at Accent Group Limited from September 2022 to March 2025. Prior to this, Hayley was a Senior Performance Manager and Senior SEM Specialist at Impressive from January 2020 to September 2022. Earlier roles include Senior Digital Marketing Specialist at Nelson O'Neill and various positions at AndMine and FWRD Agency. Hayley holds a Master's degree in Advertising from RMIT University and a Certificate IV in Hospitality from Open Training Institute.

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Accent Group

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Accent Group Limited, formerly RCG Corporation Limited, is an investment holding company. The Company owns and operates a range of footwear and apparel businesses in the performance and active lifestyle sectors. It operates through four segments: The Athlete's Foot, a franchisor and retailer of general sports footwear. The Company's brand includes Athlete's Foot CAT, Dr. Martens, Merrell, Palladium, Platypus, Podium sports, saucony, Skechers, Sperry, Stance, Hype dc, SHUBAR, Timberland, and VANS.


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