Access Corporate Group
Frank Xu has a diverse work experience spanning over two decades. Frank is currently working as the Brand Strategy Director at Access Corporate Group since February 2021. Prior to this, they served as the Head Of Strategy at THINK CHINA | Digital Marketing Consulting from March 2019 to February 2021. Frank also worked as a self-employed Brand Strategy Consultant from April 2017 to February 2019. Before that, they held various roles at J. Walter Thompson Shanghai, including Head of Strategic Planning, Strategic Planning Director, and Senior Account Director from July 2010 to March 2017. Additionally, they worked as an Associate Brand Director at Leo Burnett Shanghai from April 2005 to April 2006. Frank started their career at J. Walter Thompson Shanghai, where they worked as a Senior Account Manager from September 1999 to March 2005.
Frank Xu attended Shanghai International Studies University from 1995 to 1999, where they earned a Bachelor of Arts degree in International Journalism.
Access Corporate Group
Access Corporate Group (Access) is an international brand management company with over 2,000 employees located in its global offices in Sydney, Melbourne, Auckland and Hangzhou, China. Founded in 2017, the company has grown exponentially through operating and investing in premium brands, delivering its promise of ‘Everyday Better Life’ to consumers around the world. The company operates as a complete brand management ecosystem with international premium brands, ABM ConsuMerchant™, VTN and closed loop supply chains as its cornerstones. With this integrated and unique approach, its brands have achieved an average annual sales growth of 100% over the past three years and continue to accelerate. Our Vision Everyday Better Life Our Mission To become one of the Top 10 global brand management companies in the world Our Values • Brands are our lives, we live and love them as consumers • Create and embrace change for a better future • A joy for work and life • Our greatest capability lies in teamwork without boundaries • The pursuit of excellence is in our nature • Being open brings us together effortlessly Our Brand Portfolio Vida Glow, melrose, LOVEKINS, Dr. LeWinn's, MINENSSEY, mitoQ, BEE+, eimele, THALISSI, Alissi Bronte, Amilera, BEANBODY, NAPOLEON PERDIS, Invisible Zinc, Hunter Lab, Sensori+, ch22, Doverist, Nu-Lax, Robert Oatley Wines, Paulett Wines, Burge Family Wines, Vandenberg Through three unique brand management models - brand empowerment and partnership, brand incubation, brand distribution and marketing consultancy, Access Corporate Group brings mass premium brands to a global community of consumers that exceeds 10 million people today.