Acenda
Cam McPherson is a seasoned marketing professional with extensive experience in the insurance and financial services sectors. Currently serving as Senior Manager - Group Insurance Marketing at MLC Life Insurance since July 2024, Cam has previously held managerial roles at UniSuper and Upmix. Cam's expertise encompasses communications and partnerships, with positions such as Managing Director at Upmix and Senior Manager - Partnerships & Propositions at GuildSuper. Additionally, Cam has demonstrated marketing leadership as Head Of Marketing at both Pulse and McPherson Media Group. Cam's academic credentials include an MBA (Executive) from RMIT University and certification as a Practicing Marketer from the Australian Marketing Institute.
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Acenda
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In 2025, MLC Life Insurance will proudly embrace a new brand identity: Acenda. Under this new brand, we’re taking our long-standing heritage into a new era, empowering a brighter future with security and confidence. For our customers and our partners. For your clients and your members. As part of the Nippon Life Group, we will enhance our capabilities and further strengthen our enduring commitment to putting customers at the heart of everything we do. And to support our partners to do the same. Because we know life can be remarkable. Inspiring. Rewarding. And we want to help people live an abundant life. Free of fear, and full of life knowing they have the confidence and protection to take life on, whatever it may bring. Positively prepared and protected. Because when you take life on, it gives back. Acenda. Poised to become one of Australia’s largest life insurance entities. Ready, to ‘take life on.’