ACM
Jarrah Petzold has over 17 years of experience in marketing and management roles. Jarrah currently serves as the Director of Marketing at ACM, Australia's largest independent media organization. In this role, they are a part of the leadership team and oversees various news brands. Prior to this, Jarrah worked as an Advisor at Loyal VC and as a Senior Marketing Consultant at jarrah Marketing Strategy & Management, where they provided freelance expertise in marketing strategy and brand management.
Earlier in their career, Jarrah held several positions at News Corp Australia, including Head of Marketing for The Australian, Prestige, and B2B Subscription. Jarrah achieved double-digit growth in digital sales and revenue for The Australian and developed a successful marketing strategy for the B2B subscription business.
Before News Corp Australia, Jarrah worked at The Australian as Head of Marketing and Retail, Senior Marketing Manager, Marketing Manager, Brand Manager, and Marketing Communications Executive. During their tenure, they led successful marketing campaigns, repositioned the brand, and implemented customer-centric marketing strategies.
Prior to joining The Australian, Jarrah worked at NewsLocal as a Senior Marketing Projects Coordinator and Marketing & Events Coordinator. Jarrah managed marketing activities for community newspaper brands, developed the NewsLocal master brand, and handled sponsorship deals with professional sporting clubs.
Jarrah Petzold's earlier experience includes an internship as an Office Assistant at Peer Group Media. Overall, they have a proven track record of driving brand and commercial growth, achieving sales targets, and implementing effective marketing strategies.
Jarrah Petzold has completed an Advanced Diploma in Business (Marketing) from APM College of Business and Communication. Additionally, they have completed a "Mini MBA" in Marketing through the Marketing Week program with Mark Ritson. Jarrah has also obtained certificates in Brand Management from Melbourne Business School. Prior to their tertiary education, Jarrah Petzold successfully completed their High School Certificate at St Aloysius College.
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ACM
ACM is Australia’s largest independent publishing business with over 100 brands reaching 4.3* million Australians every month. Our network includes 14 daily titles, such as The Canberra Times, Newcastle Herald, The Courier in Ballarat and The Examiner in Launceston. We have the country’s best agricultural media business, including The Land in New South Wales, Queensland Country Life, Farm Weekly in Western Australia and Stock Journal in South Australia. We have world-class print centres with an established client base across both newsprint and heat-set products. Our talented people are dedicated to serving their audiences, advertisers and customers. And they are deeply committed to their mastheads and their communities. To learn more about the ACM network, our brands, our regional, community, suburban and agricultural audiences and the range of commercial media solutions we have available across a variety of platforms please visit https://www.acmconnectnow.com.au or reach out to your ACM account manager. *Source: Roy Morgan Single Source, Apr 22 - Mar 23. People 14+. Monthly print and digital audience.