Acosta Group
Kathy Risch has a comprehensive work experience in various companies and roles. Kathy currently holds the position of Senior Vice President, Shopper Insights & Thought Leadership at Acosta Group since March 2022. Prior to this, they worked as Vice President, Consumer Insights & Analytics at Premium Retail Services, where they transformed the company into an insights-driven culture and grew the department by 50%. Kathy has also worked as an executive consultant at Premium Retail Services and as an Independent Consultant.
Before joining Acosta Group, Kathy worked at Anheuser-Busch InBev as a Senior Director of Marketing - Innovation and as a Director of Consumer Insights. At Paramount Pictures, they served as the Vice President of Market Research, Worldwide Home Entertainment. Kathy also gained experience at Johnson & Johnson as a Director of Marketing Research and at Taco Bell as the Director of Consumer Insights.
Kathy's earlier career includes roles as a Professor of Marketing Research at California State University, Fullerton and various positions at Procter & Gamble, such as Manager of Marketing Research, Research Supervisor, and Manager of Global and Regional Marketing Research.
Kathy Risch holds a Master of Business Administration (MBA) degree with a specialization in Marketing from Indiana University - Kelley School of Business. Kathy also obtained a Bachelor of Arts (BA) degree in Economics & Management from Albion College.
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Acosta Group
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Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, CORE Foodservice, Mosaic, Premium Retail Services and ActionLink, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights. ------ Le groupe Acosta Group rassemble une expertise reconnue, une connectivité inégalée et des connaissances fines pour accélérer la croissance des marques - partout où vous êtes commercialisé. Notre collectif des agences de vente au détail, de marketing et de restauration les plus fiables réinvente la façon dont les gens se connectent aux marques à chaque étape du parcours du consommateur. Composé d'Acosta, de CORE Foodservice, de Mosaic, de Premium Retail Services et d'ActionLink, le groupe Acosta Group comprend et anticipe les besoins en constante évolution des consommateurs, stimulant ainsi les performances accélérées pour connecter le commerce de demain dès aujourd'hui. Le collectif offre des solutions holistiques, y compris des services de vente externalisée, des solutions omnicanales de vente au détail, des ventes assistées et de la formation, du marketing intégré, des solutions de vente pour la restauration et la cuisine, ainsi que les données et les connaissances les plus avancées, et l’expertise nécessaire pour extraire la valeur de tous ces outils.