Acoustic
Scott Opiela is the Chief Marketing Officer at Acoustic. Scott has over 20 years of experience in marketing, including leading the global enterprise SaaS marketing organization at Autotask Corporation. At Autotask, they helped drive annual recurring revenue 10x to $100M. Scott was responsible for demand generation, marketing communications, channel marketing, sales and marketing operations, and global events teams. Scott built a high-volume demand generation engine that generated 5k+ inquiries/month and a total CRM/ABM/Marketo database of over 200k unique qualified accounts. Scott maintained marketing originated bookings over 70%, and total marketing influenced bookings exceeding 90% of revenue with an LTV:CAC of 5+. Scott participated in 2 successful exits that created $650M+ in shareholder value. Autotask was acquired by Vista Equity Partners in Jun 2014, followed by acquisition by Datto Corp in Dec 2017.
In February 2018, Scott became the Chief Marketing Officer at CommerceHub. CommerceHub helps leading retailers and brands increase sales by enabling them to deliver a superior customer experience through expanded product assortment, optimized channel performance, and rapid, on-time fulfillment and delivery. With its robust platform and proven scalability, CommerceHub helped over 15,000 retailers, brands, and distributors achieve an estimated $30+ billion in Gross Merchandise Value in 2020.
and Brenna Fitzgerald - VP, Corporate Communications reports to Scott Opiela. Scott Opiela reports to Dennis Self, CEO. Scott Opiela works with Steven Keilen - Chief Commercial Officer, Bill Naughton - Chief Information Officer, and Chris Lanaux - Chief Product Officer.
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Acoustic
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Acoustic is a global marketing and customer engagement provider delivering solutions that give brands a deeper understanding of their customers and the ability to act in the moments that matter. Our mission is to help brands build closer customer connections through data-driven visibility and personalized engagement. We know that marketers need powerful solutions that enable them to transform how their brand connects with customers — not tools that limit their potential and complicate their day-to-day. Our solutions are purpose-built to enable marketers to build, scale, and optimize customer experiences throughout the customer lifecycle. We have approximately 650 employees around the globe, allowing us to maintain a local presence with a global footprint. With 25+ years of MarTech experience, our team of trusted experts is focused on helping brands across industries exceed expectations and build meaningful, lasting customer relationships.