Alana Fares

VP of Marketing at Activate

Alana Fares has a diverse work experience spanning several industries and roles. Alana currently holds the position of VP of Marketing at Activate since 2023. Prior to that, they worked as a Marketing Director at Dale Carnegie Training from February 2018. Their responsibilities included crafting and driving a demand generation strategy and managing marketing campaigns for various divisions of the company. From 2021 to 2023, Alana served as the Director of Marketing at DemandScience. Before that, they held various roles at FranklinCovey, including Marketing Director for the East Region, where they developed and implemented marketing plans. Alana also gained experience as a Director at the Energy Management Institute, Marketing Director at Handel Group, and Marketing Manager - Americas Region at SHL Previsor. Additionally, they worked in marketing and sales roles at Fares Surgical Associates, Current Medicine Group, and began their career as a Utility Player at Trenton Thunder.

Alana Fares completed their Bachelor's degree in Science with a major in Marketing and a minor in Communications from Villanova University, where they studied from 2002 to 2006. In 2011, they obtained a Master's Certificate in Advanced Social Media from the University of San Francisco.

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Philadelphia, United States

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Activate

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Activate provides content-powered demand-generation and marketing services for business technology marketers, based our team's expertise in developing buyer insights, high-performance content and lead-nurture campaigns. The agency develops insightful buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across online, mobile and live platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in content, multi-channel marketing and marketing technology, Activate connects messaging, marketing and measurement to deliver marketing results.