Activate
Julie Miller is an experienced marketing professional with a strong background in content marketing and integrated marketing communications. Currently serving as the Content Marketing Manager at Activate since January 2022, Julie has previously held roles such as Marketing Communications Manager for self-employed ventures and Content Marketing Manager at BMC Software. With a career spanning over three decades, Julie has worked with notable companies including Xerox, Lexmark International, Cisco Systems, Hewlett-Packard, and Sun Microsystems, where responsibilities encompassed demand generation, brand awareness campaigns, and cross-functional collaboration. Julie's accomplishments include managing substantial marketing programs that achieved significant increases in participation and performance metrics, as well as receiving the ITSMA "Diamond" Marketing Excellence award for contributions to sales enablement.
Activate
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Activate provides content-powered demand-generation and marketing services for business technology marketers, based our team's expertise in developing buyer insights, high-performance content and lead-nurture campaigns. The agency develops insightful buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across online, mobile and live platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in content, multi-channel marketing and marketing technology, Activate connects messaging, marketing and measurement to deliver marketing results.