Martha Schwartz

Co-Chair & Chief Growth Officer at Activate

Martha Schwartz is the Co-Chair & Chief Growth Officer at Activate. Prior to joining Activate, Martha Schwartz served as the Chief Revenue Officer at UBM plc from March 2008 to July 2013. In this role, Martha was responsible for creating and managing 6 new business units for ZD in 7 years. Martha was also responsible for the sales, editorial, production, and project management teams. Under Martha's leadership, the company saw some of its highest margins ever. Martha also launched the first lead generation products at Ziff Davis.

Prior to their role at UBM plc, Martha Schwartz served as Senior Vice President at Ziff Davis Enterprise from January 2001 to January 2008. In this role, Martha created and managed 6 new business units for ZD in 7 years. Martha was also responsible for the sales, editorial, production, and project management teams. Under Martha's leadership, the company saw some of its highest margins ever. Martha also launched the first lead generation products at Ziff Davis.

Before their roles at UBM plc and Ziff Davis Enterprise, Martha Schwartz served as Associate Publisher at Penton Media from December 1998 to December 2000.

Martha Schwartz reports to Chris Rooke, CEO. Martha Schwartz works with Thomas Sheppard - President & Chief Revenue Officer, Ed Grossman - Co-Chair & Chief Strategy Officer, and Mike Blau - CFO.

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New York, United States

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Activate

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Activate provides content-powered demand-generation and marketing services for business technology marketers, based our team's expertise in developing buyer insights, high-performance content and lead-nurture campaigns. The agency develops insightful buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, then nurtures the resulting relationships across online, mobile and live platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in content, multi-channel marketing and marketing technology, Activate connects messaging, marketing and measurement to deliver marketing results.